EFFECTIVE STRATEGIES TO PROVIDE A COMPETITIVE ADVANTAGE FOR INTERNATIONAL BUSINESSES
Competitive advantage refers to the advantage that an enterprise or country can bring profit or benefit in some places than other enterprises or countries. This definition has two understanding. The first one is that companies or countries use a variety of business methods means to obtain lower prices to maximize profits, but this is limited to large enterprises. Maintaining a competitive advantage for large companies is a very important business goal. Second, compared with competitors, enterprises or countries have the advantages of sustainable development; for example: superior resources (social resources, human resources, natural resources, financial resources, etc.) advanced operating models (management models, business models, innovation, etc.), products and services that are more suitable for market demand(high value, superior price, uniqueness, etc.). For example, the famous Business Consultancy China – CBC Business Consulting which is doing Business Consulting China . It provi